Ge Yu, the first Chinese woman to win the Boustany Foundation MBA Scholarship to Cambridge, is an accomplished entrepreneur with a passion for sustainable fashion and a dedication to promoting social impact.

She graduated from Parsons School of Design and gained experience working for top brands like Louis Vuitton and Gucci across three different continents before launching ANNDERSTAND – a sustainable fashion brand that promotes the fusion of Chinese and Western styles to make a positive impact on the industry. Her designs during London Fashion Week have been featured in major media outlets, including Vogue, BBC, and China Daily.

Ge has also been selected as one of the first 35 sustainable fashion designer members to join the Green Design Force launched by WWD. With her entrepreneurial mindset, dedication to sustainability, and diverse background, Ge Yu is well-positioned to make a significant impact in the business world.